Knowledge & advisory · premium and luxury travel

Bridging international expertise and Norwegian potential.

A knowledge and advisory agency for the high-end travel segment, connecting international operators with Norwegian suppliers through expertise and genuine connection.

Curated/ Honest/ Hands-on/ Discreet
Meaning
curated /kjʊəˈreɪtɪd/

Carefully selected, organised and presented by an expert to give a high-quality, considered experience — quality over quantity, never a random collection.

northern /ˈnɔːðn/

Of the north — its light, its restraint and its landscapes. Synonyms: northerly, boreal, arctic. A climate, and a sensibility.

About the company

Founded on three decades of experience in the travel industry.

Northern Curated was established by two senior travel professionals who recognised a clear opportunity in the Norwegian market: a growing potential for a more refined understanding of the high-end travel segment.

With more than thirty years of combined industry experience and deep expertise in the premium and luxury segment, we build on trusted relationships, a strong reputation, and a carefully cultivated network. We are not a travel agency, nor a traditional sales operation. We are a trusted bridge between Norway's most discerning travel professionals and exceptional high-end travel brands.

The founders
Stina Clarsen
Marianne Johnsen
01
Gullpilen
A knowledge ed-tech platform — expert courses for the premium and luxury segment.
02
Consultancy
Boutique advisory, drawing on three decades at the top of the industry.
03
Directory — coming soon
An online directory connecting international operators with Norwegian suppliers.
04
Insight
Research and perspective on the high end of the Norwegian travel market.
A Northern Curated platform

Nordic Luxury Travel Excellence — a certification programme for travel professionals looking to excel in the high-end segment.

Over eight weeks, alongside normal operations, participants develop a deeper understanding of the affluent traveller, value-based pricing, the end-to-end guest journey, and the international networks where luxury travel is booked. Designed for the Nordic market, with international standards applied, the programme is relevant for professionals in customer-facing, administrative, and leadership roles across the travel industry — from transport companies, hotels, and restaurants to activity providers and destination experiences. Each cohort is limited to fifty participants and concludes with formal certification.

gullpilen.no — coming soon →
Eight weeks

Alongside normal operations — four to six hours a week.

Fifty places

Each cohort, with live sessions and close follow-up throughout.

Certification

A formal mark of quality, with a digital badge for LinkedIn and email.

Key values

Four principles we work by.

01

Curated

We are selective by nature. Everything we do — the knowledge we share, the partnerships we form, the clients we work with — is chosen with care and intention. Quality always outweighs quantity.

02

Honest

We say what we mean and mean what we say. Our clients can expect straight talk, realistic assessments and advice that serves their interests — not ours.

03

Hands-on

We don't hand over a report and disappear. We stay close to the work and to our clients, and take pride in being present where it matters.

04

Discreet

We operate quietly and with care. Our clients trust us with their challenges, their ambitions and sometimes their uncertainties — and we treat that trust with the respect it deserves.

Register interest

Insight from the premium and luxury travel market.

Leave your details to receive our occasional insight on the premium and luxury travel market, and early access to Gullpilen, our knowledge platform. A few considered updates each year — no more.